Empreendedorismo Inovador: Startups, Empresas de Base Tecnológica, Incubadoras e Parques Tecnológicos, Capital de Risco
Autores
Nome
1 - Ricardo Teixeira Veiga UNIVERSIDADE FEDERAL DE MINAS GERAIS (UFMG) - Faculdade de Ciências Econômicas
2 - André Torres Urdan UNIVERSIDADE NOVE DE JULHO (UNINOVE) - Programa de Pós-graduação em Adminstração
3 - Celso Augusto de Matos UNIVERSIDADE DO VALE DO RIO DOS SINOS (UNISINOS) - Escola de Gestão e Negócios
Reumo
In an essay style, we discuss the need for ethical principles to solve the environmental, social, and economic value propositions dilemmas in the Business Model Canvas and its variations, especially the Triple-Layered Business Model Canvas. We argue that as is necessary to claim collective responsibility and the individual one and adopt a planetarian and long-range ethical perspective, Hans Jonas' ethics can be quite valuable.
How can we establish a deep ethical foundation for business models and solve possible dilemmas in their value proposition of three types of value - environmental, social, and economic?
Business Model Canvas, ethics, and Hans Jonas' philosophical and ethical approach.
Despite the evolution of the business model canvas, there is the need for a deep ethical foundation for business models that can harmonize value propositions and solve their potential dilemmas when a broader view is adopted.
Contemporary ethical principles, the notion of collective responsibility, Hans Jonas' ethics, and a hierarchical approach can be sufficient to solve the research problem.
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