Anais
Resumo do trabalho
Marketing · Comportamento do Consumidor
Título
CARAGUATATUBA RESIDENTS' PERCEPTION ABOUT THE IMPACTS OF OVERTOURISM IN THE CITY
Palavras-chave
Overtourism
Impacts of tourism
; Residents' perception
Autores
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Jaqueline Prado da Silva
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Marlette Cassia Oliveira FerreiraIFSP - Insitituto Federal de Educação, Ciências e Tecnologia de São Paulo
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Flavio Santino BizarriasEscola Superior de Propaganda e Marketing (ESPM)
Resumo
Introdução
For many countries, tourism is consider one of the most important economic activities. According to Goodwin (2017), we can view tourism as a consumer sector, and as people's living standards rise, they travel more and consume more. However, the disorderly growth of tourist flows in certain destinations has generated a phenomenon known as overtourism, which can negatively influence the quality of life of local communities, as well as environmental degradation and overloading of urban infrastructure.
Problema de Pesquisa e Objetivo
This research seeks to contribute to filling this academic gap by understanding how overtourism manifests itself in Caraguatatuba through the perceptions of its residents. Thus, the research question is: What is the perception of Caraguatatuba residents regarding the impacts of overtourism on the city, considering economic, social, cultural, and environmental aspects?
This study aims to analyze the perceptions of Caraguatatuba residents regarding the impacts of overtourism on their city.
This study aims to analyze the perceptions of Caraguatatuba residents regarding the impacts of overtourism on their city.
Fundamentação Teórica
Although the term overtourism is recent, studies on the topic have existed since the 1970s, when classic tourism authors such as Young (1973), Doxey (1975), and Butler (1980) already warned of the accelerated growth of tourism activity and its potential consequences for destinations. However, studies on overtourism in Brazil are still in their infancy, given the significant scarcity of research focused specifically on Brazilian tourist destinations (Marodin; Mecca; Conto, 2024).
Metodologia
The adopted methodology, in which the nature of the research is defined, is applied (HAIR JR, et al., 2014), as for the objectives it is descriptive (MALHOTRA, 2012), as for the approach it is a quantitative research, with a survey procedure, with the collection of data on the researcher's social networks, with a non-probabilistic sampling for convenience (SHAUGHNESSY; ZECHMEISTER; ZECHMEISTER, 2012).
Análise dos Resultados
The results reveal recognition of economic benefits, such as job creation and local commerce, and positive cultural impacts, particularly the appreciation of traditions and exchanges between residents and tourists. However, they also identify negative impacts in other dimensions, such as increased crime, overcrowding in public spaces, rising cost of living, and environmental degradation, reflecting a possible transition to the antagonistic phase of the Doxey model.
Conclusão
The conclusion is that the Caraguatatuba community's perception of overtourism is ambivalent. While they recognize the economic benefits of tourism, there is also a strong negative perception regarding its social, environmental, and quality-of-life impacts. The municipality exhibits an imbalance between tourism growth and residents' quality of life, characterizing the phenomenon of overtourism.
Contribuição / Impacto
The perception of the overall impacts of tourism on the city reveals that residents recognize more benefits than costs (75.70%). However, 62.81% consider the overall impacts of tourism development to be negative. This contradiction reveals a typical impasse in contexts marked by overtourism, where while tourism is desire for its economic gains, it is also a source of environmental, sociocultural, and emotional problems (Goodwin, 2017).
Residents' emotions revealed mixed feelings, with approximately 60.44% expressing positive feelings about tourism. However, 24.93% reported negative feelings.
Residents' emotions revealed mixed feelings, with approximately 60.44% expressing positive feelings about tourism. However, 24.93% reported negative feelings.
Referências Bibliográficas
DOXEY, J. Development of tourism destinations. London: Torbay, 1975.
MARODIN, Tatiana Gehlen; MECCA, Marlei Salete; DE CONTO, Suzana. Overtourism as an object of study in the tourism sector in Brazil. International Journal of Scientific Management and Tourism, v. 10, n. 1, p. 258-283, 2024.
RUSSELL, James A.; MEHRABIAN, Albert. Distinguishing anger and anxiety in terms of emotional response factors. Journal of consulting and clinical psychology, v. 42, n. 1, p. 79, 1974.
MARODIN, Tatiana Gehlen; MECCA, Marlei Salete; DE CONTO, Suzana. Overtourism as an object of study in the tourism sector in Brazil. International Journal of Scientific Management and Tourism, v. 10, n. 1, p. 258-283, 2024.
RUSSELL, James A.; MEHRABIAN, Albert. Distinguishing anger and anxiety in terms of emotional response factors. Journal of consulting and clinical psychology, v. 42, n. 1, p. 79, 1974.