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Resumo do trabalho

Tecnologia da Informação · Adoção de TICs e Impactos Organizacionais

Título

The effect of Organizational Culture on Top Management Support for Blockchain Technology Adoption: Evidence from the Yerba Mate Industry

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Palavras-chave

Organizational Culture Top Management Support Blockchain Technology Adoption

Agradecimento: We thank the Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq) and Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) for the financial support in the development of this research.

Autores

Laura Fernanda Kohlrausch

UNIVERSIDADE FEDERAL DO RIO GRANDE DO SUL (UFRGS)
Mauricius Munhoz de Medeiros

UNIVERSIDADE FEDERAL DO RIO GRANDE DO SUL (UFRGS)

Resumo

Introdução

Agrifood quality and authenticity have aroused growing interest among consumers, agrifood industries, and regulators. Ensuring compliance with accepted agrifood standards becomes essential. Nevertheless, traditional food traceability systems are not designed for fraud control, pushing the sector to the digitalization of their supply chains, at the risk of losing competitiveness. The Brazilian yerba mate industry also faces similar concerns in expanding access to global markets. In this context, blockchain technology has emerged as a promising solution for agrifood traceability.

Problema de Pesquisa e Objetivo

Most people remain unaware of blockchain benefits. Drivers and barriers need to be identified for a wider implementation of this technolgy. Recent studies rank top management support (TMS) and organizational culture (OC) as key organizational factors affecting blockchain adoption. Current literature, however, has investigated them as independent factors, lacking integrative understanding of their impact on blockchain adoption. The objective is to “analyze the effect of organizational culture on top management support for the adoption of blockchain technology in the yerba mate industry.

Fundamentação Teórica

This study drawns from the Technology-Organization-Environment (TOE) theory, widely recognized as the most robust theory for organizational-level technology adoption within organizational contexts. As the main objective of the study is to predict the implementation of blockchain technology in the yerba mate industry by exploring factors affecting blockchain technology adoption (BTA) at organizational level, the TOE theory has been adopted as the theoretical foundation for the latent variables of our research model.

Metodologia

Combining functionalist and structuralist approaches to OC, the study model explores the relationship between four types of OC according the Competing Values Framework (CVF) of OC – adhocracy, clan, hierarchy, and market – and TMS for BTA. Using a five-points Likert scale questionnaire to collect data, we obtained 69 responses from 149 registered yerba mate industries in the Brazilian state of Rio Grande do Sul. The collected data was analysed through Partial Least Squares Structural Equation Modelling (PLS-SEM) and PLS-Predict using the SmartPLS 4 software.

Análise dos Resultados

Results show that adhocracy culture has a positive and significant impact on top management support for blockchain adoption, reinforcing previous studies findings that adhocracy culture is a powerful catalyst for digitalization. Nevertheless, contrary to the literature insights, results show that the relationship between the remaining culture types and TMS is statistically insignificant, neither promoting nor hindering blockchain adoption. Furthermore, PLS-Predict results indicate high predictive power of the study findings.

Conclusão

Results show that adhocracy culture positively and significantly influences TMS for BTA ant that clan, hierarchy and market culture neither promote nor hinder BTA in the yerba mate industry. This reinforces the theoretical perspectives that not all cultural values may have an equal impact on fostering innovation as each organization has its own distinctive culture. The challenge is how to reconcile the traditionalism of the yerba mate industry with the adhocracy culture, which emphasizes innovation and flexibility.

Contribuição / Impacto

This study advances TOE theory by exploring the relationship between OC and TMS as organizational factors affecting BTA. As pratical conttribution, we provide top managers in the sector with a target culture upon which they can build cultural change towards digital transformation, aiming to foster competitiveness aligned to sustainability. Futhermore, the study can help to design public policies for BTA in the yearba mate industry. Finally, by identifying interconnections between key TOE organizational constructs affecting BTA, this study offers new directions for future research.

Referências Bibliográficas

Leal-Rodríguez, A. L., Sanchís-Pedregosa, C., Moreno-Moreno, A. M., & Leal-Millán, A. G. (2023). Digitalization beyond technology: Proposing an explanatory and predictive model for digital culture in organizations. Journal of Innovation & Knowledge, 8(3).
Malik, S., Chadhar, M., Vatanasakdakul, S., & Chetty, M. (2021). Factors affecting the organizational adoption of blockchain technology: Extending the technology–organization–environment (TOE) framework in the Australian context. Sustainability, 13(16).
Tornatzky, L., & Fleischer, M. (1990). The process of technology innovation, Lexington, MA

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