1 - Vinícius Rodrigues Silva Pires UNIVERSIDADE NOVE DE JULHO (UNINOVE) - Vergueiro
2 - Eliane Antonio Simões Centro Estadual de Educação Tecnológica Paula Souza - CEETEPS - Unidade de Pós-graduação
3 - Claudia Brito Silva Cirani UNIVERSIDADE NOVE DE JULHO (UNINOVE) - Programa de Pós-Graduação em Adminstração - PPGA
Reumo
Civil construction is a key sector of the Brazilian economy that determines vectors of social development and indicates solutions to social, economic, and technical issues. Society has shown a growing need for habitation; therefore, a higher level of development of the national economy and the construction sector is required to meet this demand. The sector faces specific barriers to the implementation and management of innovations, namely customer distrust in construction innovation, little government support, the predominance of small companies without the necessary resources for research and
It started with a bibliometric study when the materials gave a basis for the theoretical foundation of the research. For its development, the Design Science Research (DSR) method was used, which enabled the creation and validation of the proposed artifact - civil construction innovation roadmap - through a case study.
For Lu, Chen, and Yu (2019), companies use roadmapping to develop medium and long-term strategies to integrate technology and operations, develop technology at an enterprise level, to improve governance and practice, research, and development planning. Many enterprises have used roadmapping, studies on the Brazilian pre-salt layer, the Lego Group for technology innovation and management, and the construction sector for the implementation of total quality control, but does not report roadmapping use for the implementation and management of innovation in the civil construction.
It started with a bibliometric study when the materials gave a basis for the theoretical foundation of the research. For its development, the Design Science Research (DSR) method was used, which enabled the creation and validation of the proposed artifact - civil construction innovation roadmap - through a case study.
In addition to the method, the study pointed out the following propositions: roadmapping increases communication between managers, employees, and suppliers, roadmap demonstrates in a clear and organized way the company's objectives and the paths to be reached in the foreseen times, roadmapping helps in the process of researching, defining, and implementing innovation, roadmapping integrates the organization around its innovation objective, roadmapping allows the management of innovation in the areas of product, process, organization, and marketing.
The development of a specific roadmap for the construction enterprise using Design Science Research and its validation with a single case study showed that this research fulfilled its main objective: develop a roadmap to be used by a small civil construction company for the implantation and management of innovations, raising some theoretical propositions for future studies.
Lu, H.; Chen, C.; Yu, H. Technology roadmap for building a smart city: An exploring study on methodology. Techonologycal Forecast e Social Change. Elsevier, 2019.
Gouvêa, M.; Simões, J.; Leme, A.; Rozenfild, H.; Phaal, R.; Probert, D. Roadmapping – Uma abordagem estratégica para o gerenciamento da inovação em produtos, serviços e tecnologias. Editora Alta Books, 2019.
Cooper, R.G., Sommer, A.F. Agile-Stage-Gate: New idea-to-launch method for manufactured new products is faster, more responsive, Industrial Marketing Management, (2016).