Redes de Cooperação, Ecossistemas e Ambientes de Inovação
Autores
Nome
1 - HONG YUH CHING Centro Universitario FEI - SBC
2 - Rebeca Moreno Caetano CENTRO UNIVERSITÁRIO DA FUNDAÇÃO EDUCACIONAL INACIANA PE SABÓIA DE MEDEIROS (FEI) - São Paulo
Reumo
In order to have access to disruptive innovations and solutions that startups can bring, corporate engagement is the most used way and it can have different means with different levels of commitment (100 open startups, 2017). Thieme (2017) argues that startups are no longer perceived as a threat by the corporation but as potential partners being this engagement an important part of their innovation strategy.
The objectives of this article are map the corporate-startup engagements in Brazil, quantifying the main engagements as well as identifying the business sectors that most stand out in number of companies, programs and engagements in 2019 and find out the reasons why companies engage with startups and vice-versa.
The authors have used several types of engagement found in the literature (Brigl et al., 2019; Weiblen and Chesbrough, 2015; Benzom and Netessine, 2016 etc) as the basis to support the research.
The research was carried out with two databases, the companies listed in the Ebook “100 Open startups: how big companies and startups engage” (2017) and the list of the 500 largest companies in the 2019 edition of Exame magazine
There was a significant increase in two years in number of companies, programs and engagement, resembling international data on the subject. Technology&Innovation, Financial and Energy were the sectors that most stand out; Matchmaking, Training&Mentoring and Pilot Project Contracting were the top three types of engagement. As for the reasons for engagement, they are different from the international literature.
Both (startup and companies) can take results as a basis to start engaging and/or create a line of innovation and engagement strategy by understanding the nature of engagement and its programs. It can also be used by companies that are not yet engaged with startups to have an insight into how to engage and what other companies are doing in Brazil and elsewhere in the world.
100 open startups. (2017). Como grandes empresas e startups se relacionam. Retrieved from
Blank, S. (2010). Why Startups Are Agile and Opportunistic—Pivoting the Business Model. Retrieved from
Brigl, M., Gross-Selbeck, S., Dehnert, N., Schmieg, F. & Simon, S. (2019). After the Honeymoon Ends: Making Corporate-Startup Relationships Work. Boston Consulting Group. Retrieved from