Resumo

Research involving innovation and the subsistence marketplace within poverty contexts has been growing up in the latest years and received more appeal in the academic field. Independently of the multiple bases used regarding the subsistence marketplace, we believe that important improvement will be possible for poverty solutions worldwide through changes driven by innovation

Our paper describes and crosses up these five concepts of innovation and two subsistence marketplace approaches, making a deep analysis of how to categorize and perform solutions to alleviate poverty. Therefore, we discuss some of the gap found in the literature, presenting two case studies, which can improve the way as innovation is developed and diffused in the subsistence marketplace.

This paper explores five concepts such is bottom of the pyramid (BOP) innovation, disruptive innovation, frugal innovation, reverse innovation and inclusive innovation. In addition to the concepts of innovation, two approaches have been used to perform solutions in the subsistence marketplace such as top-down and button-up

Our article is not intended to criticize the articles with top-down features, we recognize its importance since they are of academic publications that come the main guidelines of the market. Our goal is to show that there is still researching the matter further innovation also from the perspective bottom up, especially when the involved context is that of poverty, that has huge constraints.

Finally, the case studies introduced were intended to illustrate real project proposals by students who immersed themselves in subsistence marketplace regions in India, Uganda, and Tanzania. These business plans seek to fill the gap found in the reviewed publications where no studies on disruptive innovation and frugal innovation were found within a bottom-up approach. The aim here is to encourage the development and diffusion of different types of innovation in the subsistence marketplace to provide solutions to poverty alleviation.

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