Fear of Missing Out
Digital Extended Self
Tourism experiences
Área
Turismo e Hospitalidade
Tema
Turismo e Hospitalidade na Competitividade em Serviços
Autores
Nome
1 - Anderson Gomes de Souza UNIVERSIDADE FEDERAL DE PERNAMBUCO (UFPE) - Centro de Ciências Sociais Aplicadas
2 - José William de Queiroz Barbosa UNIVERSIDADE FEDERAL DO RIO GRANDE DO NORTE (UFRN) - Programa de Pós-Graduação em Turismo (PPGTUR)
3 - Julio Cesar Ferro de Guimarães UNIVERSIDADE FEDERAL DE PERNAMBUCO (UFPE) - Programa de Pós-Graduação em Hotelaria e Turismo PPHTUR
Reumo
Even when on holiday, some people imagine that their followers are waiting for them to share travel-related content. Social media posts are an excellent way for users to keep their followers up to date on what they are living - or experiencing - now. So perhaps this is also a way to avoid weakening, or even losing, your own constructed digital identity.
There has been attention drawn to the need for a better understanding of the possible consequences of too much active management of the Self on social media for some time now. The aim of this study was to investigate how the Fear of Missing Out (FOMO) and the Digital Extended Self (DES) relate to individuals' habits (HSTE) and reasons (RSTE) for sharing tourism experiences on social media.
The study addresses, in its theoretical framework, the following topics: 1) Sharing tourism experiences on social media and the Fear of Missing Out; and 2) Self, Tourism Experiences, and the Digital Extended Self.
An online survey was carried out on a sample of 371 participants and the data was analyzed by using Structural Equation Modelling (SEM).
Findings showed the existence of relationships between FOMO->HSTE, FOMO->RSTE and DES->RSTE. A positive correlation was also found between FOMO<-->DES.
The results showed that the Fear of Missing Out influences both the habits and the reasons for sharing tourism experiences on social media. Digital Extended Self, on the other hand, was only shown to affect individuals' reasons for sharing tourist experiences on social media, and therefore had no influence on their behaviors.
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