Redes de Empreendedores, Desenvolvimento Regional e Microempreendedorismo
Autores
Nome
1 - Eugênio José Silva Bitti Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto - Departamento de Contabilidade
2 - Matheus Dermonde Goncalves UNIVERSIDADE ESTADUAL DE CAMPINAS (UNICAMP) - Faculdade de Ciências Aplicadas
3 - Bruno Brandão Fischer UNIVERSIDADE ESTADUAL DE CAMPINAS (UNICAMP) - Faculdade de Ciências Aplicadas
Reumo
Franchising materializes a relationship between two types of entrepreneurs (franchisor and franchisees). Entrepreneurial Ecosystems (EE) refers to an approach that, from a contextual view, seeks to understand how entrepreneurial activity occurs, placing greater emphasis on local dynamics. Interpreting the dynamics of the franchising arrangement through the EE perspective represents an opportunity still not well explored by academics.
The objective of this research is to explore the relationship between vectors of local Entrepreneurial Ecosystems and the locational Concentration of franchise network units in Brazilian cities.
Our Theoretical Framework is based on Franchising Arrangement and on Entrepreneurial Ecosystems.
Information about the municipalities where a set of franchise networks operate and the number of units per location were tabulated in the years 2016, 2019, and 2022. For EE information from the ISDEL was used. The analytical strategy was developed following the typical estimation structure to identify the association between components of EE and elements related to outcome conditions in terms of the concentration of entrepreneurial activity. For the estimation stage, we consider the nature of the dependent term to define the use of panel regression techniques for count data.
The results that we have obtained from our sample reveal a certain heterogeneity both from the locational perspective (cities where the networks operate) and from the perspective of the networks themselves. Additionally, we found a significant relationship between the analyzed dimensions of Entrepreneurial Ecosystems (EE) and the concentration of local entrepreneurial activity. These results help us understand the vectors of EE as elements related to the performance of franchise networks in Brazil.
Our results indicate a reduction in the number of outlets in our chain sample in the analyzed period. Different movements were noticeable when analyzed from the perspective of the municipalities as well as from the perspective of the networks. Through empirical analysis, one can verify the significant relationship between the dynamics of Entrepreneurial Ecosystems and the locational concentration of franchised networks
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