2 - Eduardo Mesquita de Sousa CENTRO UNIVERSITÁRIO SENAC (SENACSP) - Santo Amaro
3 - Nairana Radtke Caneppele Centro Universitário Unihorizontes - MG - Programa de pós-graduação em Administração - Mestrado
4 - Fellipe Silva Martins UNIVERSIDADE PRESBITERIANA MACKENZIE (MACKENZIE) - Programa de Pós-graduação em Administração
Reumo
In an era where the environmental footprint of corporate activities has captured global attention, the pursuit of sustainability has transitioned from an optional endeavor to a fundamental aspect of business strategy (Ahmed et al., 2020). This shift has not only reshaped consumer and shareholder expectations but has also placed sustainability considerations at the forefront of their decision-making processes, particularly when encapsulated through Environmental, Social, and Governance (ESG) metrics (Cillo et al., 2019; Tilba, 2022).
This investigation explores the influence of perceived Environmental, Social, and Governance (ESG) factors on employee retention, highlighting the mediating roles of employee pride and satisfaction, and examining the moderating effect of employees' pro-environmental behavior.
These findings offer substantial insights for scholars and practitioners alike, emphasizing the critical intersection of ESG factors and employee behaviors in shaping organizational retention strategies, particularly in emerging markets like Brazil.
Conducted within the dynamic context of Brazil, an emerging market with significant socio-economic and environmental challenges, a survey-based study of 237 respondents was analyzed using Structural Equation Modeling (SEM) to uncover the dynamics at play.
The results underscore the significant role of ESG perceptions in promoting employee retention, primarily through the avenues of increased satisfaction and pride among employees.
By linking our findings to social identity theory and organizational justice theory, we contribute to the broader understanding of ESG's role in enhancing organizational performance and employee well-being in emerging markets.
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