Empreendedorismo Inovador: Startups, Empresas de Base Tecnológica, Incubadoras e Parques Tecnológicos, Capital de Risco
Autores
Nome
1 - Luciana Soares da Silva CENTRO UNIVERSITÁRIO DA FUNDAÇÃO EDUCACIONAL INACIANA PE SABÓIA DE MEDEIROS (FEI) - SÃO PAULO
2 - Raissa Helena Paiva Apolinario CENTRO UNIVERSITÁRIO DA FUNDAÇÃO EDUCACIONAL INACIANA PE SABÓIA DE MEDEIROS (FEI) - Campus São Paulo
3 - Caio Sousa CENTRO UNIVERSITÁRIO DA FUNDAÇÃO EDUCACIONAL INACIANA PE SABÓIA DE MEDEIROS (FEI) - Campus São Paulo - Liberdade
Reumo
Crowdfunding is characterized by the possibility of seeking resources from entrepreneurs to their projects that have financial connotations, such as raising money, or the search for evolution to projects with social and environmental value (Hossain & Oparaocha, 2017). The network of connections interconnected at the crowdfunding platform is named crowd, which is, the general public that in partnership with more experienced investors in the branches, assist in the investment, without any exigency or sophistication to legitimize the activity by improving financial inclusion.
The present study has as main objective to analyze the connection between the crowdfunding theme and entrepreneurship, through theoretical and empirical contributions of a database in order to understand what the current literature speaks of these two themes, besides highlighting the importance of articulation of both to deal with the challenges of being an entrepreneur, and what are the characteristics and ways to achieve success in project funding through crowdfunding platforms.
For Hossain and Oparaocha (2017, p.1) “crowdfunding derives from crowdsourcing concept”, in this sense, is the way in which individuals act as financing agents through an online platform (Aprilia & Wibowo, 2017). This niche of amateur investors with moderate personal wealth and limited formal investment education (Johnson, Stevenson, & Letwin, 2018), with different contribution motivations, differentiates crowdfunding from conventional financing (Alegre & Moleskis, 2016), stimulating the entrepreneur to access financial capital and connect to a network of individuals.
Using the systematic review method, the analysis identifying three (3) main categories of contributions: (i) Projects with a financial focus - contributions that present financial, investment and risk aspects in entrepreneurship; (ii) Sustainability/Social projects - contributions focused on social and environmental aspects linked to existing crowdfunding platforms, and finally (iii) Projects focusing on the individual - analyzes that helps the individuals understanding involved in the crowdfunding process, therefore, it was also elaborated a direction for future studies.
Using the systematic review method, the analysis identifying three (3) main categories of contributions: (i) Projects with a financial focus - contributions that present financial, investment and risk aspects in entrepreneurship; (ii) Sustainability/Social projects - contributions focused on social and environmental aspects linked to existing crowdfunding platforms, and finally (iii) Projects focusing on the individual - analyzes that helps the individuals understanding involved in the crowdfunding process, therefore, it was also elaborated a direction for future studies.
Alegre, I; Moleskis, M. (2016). Crowdfunding: A Review and Research Agenda. Barcelona, Spain
Aprilia, Lady, & Wibowo, S. S. (2017). The Impact of Social Capital on Crowdfunding Performance. The South East Asian Journal of Management, 11(1)
Hossain, M., & Oparaocha, G. O. (2017). Crowdfunding: Motives, Definitions, Typology and Ethical Challenges. Entrepreneurship Research Journal, 7(2)
Johnson, M. A., Stevenson, R. M., & Letwin, C. R. (2018). A Woman’s Place is in the… Startup! Crowdfunder Judgments, Implicit Bias, and the Stereotype Content Model. Journal of Business Venturing, 33(6), 813–83