Resumo

Innovation ecosystem is composed of interconnected and interdependent organizations that affect and are affected by the overcome uncertainties by the focal company and the upstream and downstream organizations

Traditional approaches to uncertainty management it objectively, neglecting the construction phase of the decision-making process. Thus, the following question is framed: "How do the entrepreneurs of the innovation ecosystem create sense of the uncertainties overcome?"

This question will be answered by the perspective of Sensemaking, which is defined as the process by which people try to understand ambiguous issues or events, misleading or confusing.

Future work can empirically test this theory through case studies and describing a more practical way managers can use this approach to create analytical meaning of uncertainties and thus manage them efficiently through strategic planning, even though uncertainties cannot be measured by means of probability, they can be planned deeply and their comprehension makes easier the intuitive decision-making of the quotidian.

The theory of Sensemaking supports the uncertainties management and we prove this by uniting the main characteristics proposed by Weick (1995) and Weick, Sutcliffe, and Obstfeld (2005) with the stories of uncertainties overcome in the innovation ecosystem.

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