Resumo

The main objective of this paper was to identify the motivational types and the hierarchy of values Business’ Professors in higher education for their poise in decision-making professional and personal. To this end, was used the Schwartz Value Survey in a survey with 222 respondents in Brazil. A preliminary bibliometric survey allowed us to (i) identify that the psychologist Schwartz is the main contemporary reference used on the subject and (ii) find the dissemination of surveys on values and on their measurement instruments in social sciences.

The following research question can be introduced: What are the personal values and value priorities of Business’ Professors in higher education for their poise in decision-making professional and personal? The main purpose of this study was to identify the motivational types and the hierarchy of values of Business’ Professors in higher education in the sample studied. The specific objectives were the analysis of the differences between the value priorities of Business’ Professors in relation to gender, age and academic background.

In recent years, the study of values has attracted the interest of many researchers and values have been a central concept in the social sciences since their inception. Values reflect how people want to experience the world. Values are a central personality construct and the importance of studying them has been well established. The study on this subject has allowed inferences about the behavior, attitudes, choices and preferences of individuals and specific groups of interest, according to an internal review of their value priorities.

The study had a descriptive character, as the bibliometric survey indicated a gap in the study of this subject, however, other initiatives for the measurement of personal values of What are the personal values and value priorities of Business’ Professors in higher education have been taken. This nature of the research is quantitative, without the intention to generalize its findings, however, the use of the interval variable allowed rich quantitative analyses and the rationalization of data, in addition to outstanding contributions to the study of this population.

The sample consisted of 222 individuals, with average age of 42.4 years old and the standard deviation is 10.1 years old. The average teaching period of the sample is 9 years. And most subjects in the sample, 150 individuals, The analysis showed that the majority of the sample, 172 individuals have complete post-graduate, master or PhD studies, which demonstrates a certain professional maturity of the individuals and a high satisfactory level of abstraction in their careers. For the analysis of valu priorities of the sample, was firstly grouped 61 values in their motivational types.

The purpose of this study was to analyze the motivational types and hierarchy of the personal values of higher education teachers and the result was that the axiological profile of higher education teachers is composed of the strongest motivational types Self-Direction and Benevolence, confirming some of the research hypotheses. As the weakest motivational types, the t Business’ Professors indicated Power and Stimulation. It can be said that the values of Business’ Professors in higher education guide them to have a self-directed, independent, curious, helpful indulgent behavior.

Sortheix, F., Schwartz, S.H. (2017). Values that underlie and undermine well‐being: Variability across countries. European Journal of Personality. 31(2). Torres, C., Schwartz, S.H., Nascimento, T. (2016). The refined theory of values: associations with behavior and evidences of discriminative and predictive validity. Psicologia USP, 27(2). Schwartz, S. H. (1994). Are There Universal Aspects in the Structure and Contents of Human Values? Journal of Social Issues, 50(1), 19-45.