Resumo

This article aims to understand how the institutional regulation on packaging influences the beef and chicken meat Agribusiness Systems distribution segment in Brazil. This is justified by considering that packaging affects price competition and is an important element in food safety.

Research problem: how the institutional environment rules related to packaging influence beef and chicken meat Agribusiness Systems distribution in Paraná? General objective: to understand how the macro-institutions, through their rules for packaging control, influence the beef and chicken meat distribution and performance in Paraná.

Based on New Institutional Economics theory, it shows how the rules define transaction relations in distribution in these chains, considering the specificities in terms of performance in the analyzed period (growing chicken and stagnant bovine).

This work is characterized by qualitative and descriptive research, which is related to the objective to study the packaging in beef and chicken meat distribution in Paraná. We analyzed secondary data, which seek to understand and characterize this department performance, and primary data, to understand how packaging acts in these meats distribution. Secondary data were obtained from websites specialized in studies about beef and chicken protein and packaging regulations. The primary data were collected from semi-structured interviews and analyzed based on a content analysis method.

The study identified that the rules influence beef and chicken meats distribution in the retail trade, showing a strong packaging presence in chicken distribution and low participation in beef distribution. In addition, the informal regulation is still present as a strong reference for distribution process, especially for beef, where the chains adjust to the levels of demand.

The results identified that the packaging regulation exists, but it is not yet specific to beef and chicken chains. Nevertheless, were found and analyzed data, which demonstrate the safety and hygiene concern with food produced in the country and its relation with packaging, reinforcing the packaging segment importance in the department. These identified rules, although not yet specific to the systems studied, are effective in controlling and influencing distribution to the final consumer in Paraná.

ANVISA, 2001. AGUIAR, D.R.D, SILVA, A.L., 2002. ARAKAKI, F. M. et al., 2018. AZEVEDO, P.F., 2000. COASE, R. H., 1937. USDA., 2018 REVISTA FRIGORÍFICO, 2018. EMBRAPA., 2016. SIFFERT, N. F.; FAVERET, P. F., 1998. IPARDES., 2018 MALAFAIA, G. C.; BARCELLOS, J. O. J., 2007. MANZINI, E. J., 1990. MAPA., 1996. NORTH, D. C., 1991. OLIVEIRA, Hugo Moreira de., 2017. PLANALTO, 2017. SDA, 1998. SILVA, A. H.; FOSSÁ, M. I. T., 2015. SISLEGIS., 1996. SISLEGIS., 2003. TRIVIÑOS, A., 1987. WILLIAMSON, O. E., 1993. WILLIAMSON, Oliver E., 2000. ZYLBERSZTAJN, D. et al., 2000. ZYLBERSZTAJN, D., 2005.