Resumo

Título do Artigo

Counterfeiting in Supply Chains: A Literature Review and Future Research Directions
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Palavras Chave

Counterfeiting
Risk Management
Operations Management

Área

Operações

Tema

Logística e Cadeia de Suprimentos

Autores

Nome
1 - Roger Augusto Luna
ESCOLA DE ADMINISTRAÇÃO DE EMPRESAS DE SÃO PAULO (FGV-EAESP) - sao paulo
2 - Ely Laureano Paiva
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Reumo

Companies experience many problems and risks in their operations, such as supplier failures, inaccurate demand information, process management problems, oscillations, and others (Christopher and Lee, 2004). As a consequence, strategic management needs to map out those vulnerabilities that may have a negative impact on the company. Anti-counterfeiting actions to mitigate negative consequences for business should be developed by way of strategic decisions and control mechanisms (Tang, 2006). We can find different risks in supply chain literature review, studies such as Fratochi et al. (2016).
The purpose of this paper is to present an overview of the research carried out in the Supply Chain Management (SCM) area into counterfeiting, thus increasing understanding about which perspectives were studied, and the risks and threats to the operations of companies and their supply chains.
Companies currently face a myriad of risks. These risks include counterfeiting, which involves several types of product, and while the phenomenon is not recent, it has only been studied in recent decades (Eisend and Schuchert-Güler, 2006). It is important for firms to identify and understand the sources of the risks affecting their supply chains. Sanders and Wagner (2011) recognized that this increased complexity made traceability a challenge for global supply chains. From the themes studied by Bak (2018), our literature review will go through the process continuum category, which is closely r
A structured literature review was conducted based on 81 articles taken from journals on the ABS list, which analyzed the perspectives of counterfeiting and approaches to the subject.
Over the last two decades theoretical approaches such as the Transaction Cost Theory (TCT) and Resource-based View (RBV) have been fundamental for building up knowledge about counterfeiting in the SCM area. The use of technological tools, process automation, OM practices and risk management strategies have helped mitigate risks in companies (Mehrejerdi, 2013). Technologies such as RFID tags, tracking sensors, and information sharing are among the ways that could be adopted for improving security in operations along the supply chain.
Counterfeiting is of increasing concern for companies and their supply chains. Therefore, this topic deserves more studies in several areas related to OM and SCM.Scholars from different regions are developing studies on counterfeiting, which make it a subject of growing interest.
Anand, G. and Gray, J.V. (2017). “Strategy and organization research in operations management”, Journal of Operations Management, Vol. 53 No.1, pp. 1-8. Bak, O. (2018) “Supply chain risk management research agenda – from a literature review to a call for future research directions”, Business Process Management Journal, Vol. 24 No. 2, pp.567-588. Berman, B. (2008). “Strategies to detect and reduce counterfeiting activity”, Business Horizons, Vol 51 No. 1, pp. 191-199. Christopher, M. and Lee, H.L. (2004). “Mitigating supply chain risk through improved confidence”, International Journal of Physi