A figura do Empreendedor: Perfil, Personalidade, Comportamento e Competências
Autores
Nome
1 - André Luiz Tavares Damasceno UNIVERSIDADE ESTADUAL DE CAMPINAS (UNICAMP) - Faculdade de Ciências Aplicadas (FCA)
2 - Cristiano Morini UNIVERSIDADE ESTADUAL DE CAMPINAS (UNICAMP) - Faculdade de Ciencias Aplicadas (FCA)
4 - Edmundo Inacio Junior UNIVERSIDADE ESTADUAL DE CAMPINAS (UNICAMP) - Faculdade de Ciencias Aplicadas
5 - Dirceu da Silva UNIVERSIDADE ESTADUAL DE CAMPINAS (UNICAMP) - Deprac - Departamento de ensino e práticas culturais
Reumo
Digital entrepreneurship attracts the attention of governments, investors and researchers, who direct efforts and resources to investigate its causes. Several studies have focused on the positive contributing factors of entrepreneurial intentions, with Ajzen (1991)’s Theory of Planned Behavior (TPB) being the most cited. However, the relations of TPB’s three factors to the emotions and social capital acquired by the future digital entrepreneur have yet to be examined.
To evaluate the impact of social capital and anticipated emotions (positive and negative) on the digital entrepreneurial intentions of students from Higher Education Institutions (HEIs) in Brazil.
Entrepreneurship often assumes the condition of lifestyle, or even of personal project, stimulating autonomy and reducing unemployment (Iglesias-Sánchez, Jambrino-Maldonado, Velasco, & Kokash, 2016; Mawson & Kasem, 2019). Staniewski and Awruk (2016) considers the ability to identify and solve problems as vital in entrepreneurial action and cite the belief in one’s own skills to solve them creatively and effectively. Personality traits, skills, self-management (Slogar, Stanic, & Jerin, 2021), and social context (Shahid & Ahsen, 2021) contribute significantly to entrepreneurial intentions.
The research proposed 7 hypotheses. Data were collected by means of a questionnaire sent to Business Administration, Engineering and Information Technology undergraduates. A total of 1,110 responses were obtained. Data was analyzed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique.
Of the 7 hypotheses proposed, 4 were confirmed. Of the three TPB factors, Attitude is significantly impacted by social capital and impacts digital entrepreneurial intentions. Perceived behavioral control also exerts a relevant impact, whereas subjective norms play no significant role on digital entrepreneurial intentions. Results indicate that social capital alone does not influence digital entrepreneurial intentions in a significant way. Negative anticipated emotions exert no relevant moderation power between social capital and digital entrepreneurial intentions.
Students should have beneficial social experiences, since experiencing positive emotions in their usual environments help promote entrepreneurship. Higher Education Institutions (HEIs) can play a role in this process, providing real interactions between the academic environment and the community, especially by teaching and outreach actions.
Ajzen, I. (1985). From intentions to actions: A theory of planned behavior Action control: From cognition to behavior (pp. 11-39): Springer.
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