Resumo

Logistics has a fundamental strategic role in organizations, however, in public administration it does not have the same prominence. The National Book and Teaching Material Program (PNLD) guarantees the systematic, regular and free distribution of books and other materials in Brazil and the Post Office is responsible for the program's logistics operation, which handles around 80 tons of books and delivers them to the 5,570 counties.

How does the distribution logistics process of the National Program for Didactic Books (PNLD) occur in Brazil, considering the theoretical assumptions of public planning, state capacities, and market structure in this segment? Therefore, this work aims to understand how the current distribution logistics process of PNLD occurs. Additionally, it intends to analyze the scenario of the national logistics market, contributing to the improvement of PNLD's distribution logistics management in Brazil. Moreover, this article evaluates the public policy of book distribution (PNLD) in Brazil.

The logistics of Correios is based on a network of agencies, sorting/transportation centers, and postal object distribution, with a unique presence in all Brazilian municipalities. Correios play an important role as an agent of territorial integration and in overcoming inequalities imposed by the territory.

This study adopts a combination of qualitative and quantitative research approaches, with an explanatory and descriptive nature. Our methodology is based on the analysis of secondary data, visits to the management structures of the PNLD and Brazilian Post Office, as well as visits to schools in different regions of the country.

In recent years, Brazilian Post Office reached an average of 99.5% of deliveries made before the beginning of the school year, which demonstrates the efficiency of the distribution system. Despite the result, some points compromise the logistics. We highlight delays in rural schools, errors or lack of updating of postal data, seasonal issues, in addition to difficulties in access.

It was possible to identify and assess all logistics decisions and their influence on the implementation and operationalization of the public policy. The level of delegation of services between FNDE and Correios is quite high and centralized, yet it serves the social interest and presents reasonable logistics integration costs in PNLD execution. Correios seeks improvements in its processes to reduce operational costs without compromising its commitment to public resources and welfare.

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