Resumo

This article portrays a review of academic research focusing on the field of Attention Based View. Supported by Bibliometric and network analyses, the article identify developments and evolution of this subfield of strategic management; it documents leading journals, articles and more prominent authors in field concepts and intellectual structure.

The authors undertook a series of bibliometric analysis systematic literature review (SLR) using matching and co-citation techniques of 165 relevant articles, published between 2004 and 2021, in journals listed in the Web of Science database, considering knowledge bases, trends, and possible paths for the field of Attention-based View (ABV). Articles incorporated in the study were selected based on relevant key terms searched from the title, abstract and keywords related with each publication.

Managers are responsible for organizational decisions at different levels influenced by psychological aspects such as moral understanding, values, personality, ethical behavior, attention and sense of justice. In a social context, the cognitive process integrates these, which can influence the position in the decision-making process (Rerup, 2009; Vuori & Huy, 2016). Attention-Based View (Ocasio, 1997) which states that company behavior results from channeling and distributing the attention of its decision-makers.

These results show that Attention Based view has been the prominent area of attention for top-tier journals especially during the recent past. Moreover, in 2020 SMJ had highlighted ABV in the Editorial section “Contributions to attention-based marketing: Foundations, insights, and challenges and thus expanded ABV scope beyond strategy, including other aspects of management processes. Intelectual structure of the field encompass three streams a) Core roots of ABV in Bounded rationality, b) dynamics of attentional process; and c) Managerial cognition.

The study contributes to emphasize the importance of SLR to knowledge advancement concerning Attention Based View by opening new possibilities to discover unmeet topics in this research area

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