INTEGRATION BETWEEN BUSINESS UNITS OF A GLOBAL COMPANY: THE USE OF INTERNAL AND EXTERNAL SKILLS IN THE PROCESS OF INTERNATIONALIZATION OF BUSINESS UNITS OF WEG
1 - Beatrice Maria Zanellato Fonseca Mayer UNIVERSIDADE DO VALE DO ITAJAÍ (UNIVALI) - PPGA
2 - Leonardo Carneiro Stuart UNIVERSIDADE DO SUL DE SANTA CATARINA (UNISUL) - Florianópolis
3 - Graciella Martignago UNIVERSIDADE FEDERAL DE SANTA CATARINA (UFSC) - Ex-aluno
Reumo
This teaching case describes the trajectory of the internationalization of WEG, a Brazilian company producer of electric engines. The company’s move of internationalization shows its value inside the context of emerging multinational companies, considering that different units feed themselves with internal and external skills during the process, corroborating aspects of the behavioral approach of the Uppsala Models.
This study proposes to fulfill the following objectives: (a) comprehend the company’s process of internationalization; (b) analyse if the way taken in the process of internationalization by the business unit WEG Automação occurred in a sequential way to that of WEG Motores; and, (c) reveal if the network of WEG Motores generated positive externalities to the internationalization of WEG Automação.
Primary and secondary data were used for the development of this teaching case. The primary data was obtained through a semistructured interview with the director of WEG Automação and mangers of the unit, made during late 2016. The interviews were transcripted and used together with the secondary data for the development of this teaching case. The secondary data was obtained using institutional information available at WEG’s website and documents of the company. Besides, the interviewers performed direct observation during visits of a long duration to the company.
Its application is recommended for courses of graduation undergraduate courses in Administration, Foreign Trade and International Relations, but also in Specialization courses in International Business Management. Subjects such as: Internationalization of Companies. International Business Management. Internationalization Theories. Emerging Markets.
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