Keynote Speaker: Adam Duhacheck

Differences in political ideology run deep within and across societies. Although these differences produce a range of consequences related to political and social attitudes, their effects within the consumer domain have been under examined. This research demonstrates a range of effects related to political ideology across attitude formation and consumer decision making contexts and outlines some future avenues for researchers interested in linking ideology with consumer and marketing theories.

Keynote Speaker: Fredrik Tell

The increasing specialization of knowledge is a defining feature of the global economy and creates opportunities for efficiency gains and economic growth. However, as knowledge becomes more specialized, the need for integration of specialized knowledge also increases. At the same time, knowledge integration— the purposeful combination of specialized and complementary knowledge to achieve specific tasks—is becoming increasingly important for organizations facing rapidly changing institutional environments, globalized markets, and fast-paced technological developments. The increasing complexity and relevance of the knowledge integration problem is apparent in emerging new fields of research, such as open innovation, or the underpins firms’ ability to innovate, generate profit, grow, and, ultimately, survive. Conceptual contributions are provided as well as empirical studies that examine knowledge integration essentially as a ‘boundary’ problem. It puts forward a consistent set of ideas, methods, and tools useful to interpret, analyse, and act upon the processes of knowledge integration across boundaries. It offers analyses of key concepts such as knowledge boundaries, boundary objects, trans-specialist understanding, boundary spanning, absorptive capacity, and knowledge creation in relation to knowledge integration.

Keynote Speaker: Carlos Cabral Cardoso

Os limites da esfera privada dos indivíduos em contexto organizacional e no âmbito das relações de trabalho sempre foram objeto de tensões e conflitos, confrontando interesses, direitos e expectativas de indivíduos e de organizações. De um lado, a organização representada pelos diferentes níveis de gestão e a sua vontade. Do outro, o indivíduo cioso da preservação de um espaço de intimidade e de reserva da sua vida privada. As mudanças ocorridas nos últimos anos têm vindo a contribuir de forma indelével, e quiçá irreversível, para reposicionar as fronteiras do que se assumiu nas últimas décadas constituir a reserva da vida privada. A adesão e colaboração dos indivíduos no redesenho destas fronteiras não deve ser esquecida nem é irrelevante para o resultado nem para o processo. Mais importante, todavia, é refletir sobre o que estas mudanças representam para a relação entre os indivíduos e as organizações e o que estas mudanças revelam da gestão, independentemente das suas motivações e da sua tradução em práticas mais socialmente responsáveis ou em mecanismos de controlo mais coercivos e intrusivos.